Inspired by the concept of connectivity and coming together. Our new branding reflects the sharing of knowledge, expertise, experience and the magnetic draw of the brightest minds in one spectacular and energetic place – Sydney.
There is an underlying base of effortless curation, this brand doesn’t try hard – it is simply very good at making everything happen without fuss.
The brand incorporates a series of organic shapes created with the essence of Sydney at their core, referencing Sydney icons, coastlines, the central business hub. They overlap each other, photography and coloured blocks – reinforcing the concept of connectivity.
We are Sydney
Sydney is a city that defies expectation.
Whatever you love – great places to eat and drink, the arts, festivals, noisy debate – Sydney’s happy collision of ideas and people often provide a twist on what’s trending elsewhere.
Sydney is a dynamic innovative hub for the brightest minds of the future to meet. Our thought leaders have developed the world’s first cancer vaccine, Wi-Fi and Google Maps. It’s little surprise, then, that with only 0.3% of the global population, Australia now has the 14th biggest economy. But is Sydney done yet? Not even close. Change starts here.
We are BESydney
The true value of global meetings is in the opportunity to exchange extraordinary ideas. To collaborate, ignite genius and experience a challenging meeting of minds.
That’s the business of BESydney. Supported by government, industry and academia we bring the world’s thinking to Australia.
We bid. We connect. We inspire.
Our Brand Story
We are: Sydney’s bidding specialists who bid for hosting rights for global meetings.
What we do well: We’re uber-connectors; our people ‘know people’ and we’ll connect your people with those people; we’re influencers; we’re leaders; we’re connected to the world’s decision makers.
Our Values: collaborative, authentic, bold, curious, passionate, socially conscious.
Our Purpose: To acquire business events that deliver economic, strategic and social impact for Sydney, NSW and global communities.
Our Vision: Sydney is the pre-eminent business visitor destination in the Asia-Pacific by 2030.